Data Driven Decisions: Google’s ’50 shades of Blue’​ experiment

Would you believe it if I told you that switching to a different shade of blue netted Google as additional $200 Mn in Ad revenue?

The shades of blue across other social platforms. https://imgur.com/gallery/uzzIs

Could a slight variation in colour really have a sizeable impact?

What would have seemed like a pointless experiment(who would care about what shade of blue it is!) is actually a great example, for how data driven customer experience design can work wonders!

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Bharath Kumar Balasubramanian

I transform organisations. I collect life experiences. I share practical wisdom. Happy to Help — Just reach out!